Clean energy companies had been pioneering the market in the US for many years.
Companies like Solar City have had an staggering growth ever since they obtained an IPO from the U.S. Securities and Exchange Commission. The company has defied the odds to be the national leader in clean energy services and has been a choice for many Fortune 500 companies, schools, cities and for homeowners. Currently, the company serves above 141,000 customers across the US and has a record of 1,700 completed commercial and government projects. The company employs local installers to enhance fast delivery of services and also to develop the local economy. They have about 65 operation centers.
Solar City is the brainchild of Lyndon and Peter Rive. The company has grown from 2 to 7,000 employees within a period of 7 years. Their business model is unique in one way; unlike other companies that eyes new clean energy technologies, the company has improved the existing solar city solar ambassador program. This way, they have been able to garner trust from the masses and grown their customer base.
More About The Solar City Solar Ambassador Program
Solar City provides renewable energy directly to businesses, institutions, government and to homeowners for a price cheaper than they spend paying utility bills. They have done this through a “pay as you use” payment model. In this model, the company installs and maintains the solar power systems on lease (SolarLease program).
This cuts on the huge upfront payment that the user would otherwise have incurred. The panels with produce power and any excess power will be sold back to the local utility. The goal of the company is to have the user save money from the use of less power from the local electricity power company and offset the lease payments (Solar PPA Program).
PowerGuide An Innovation Of Solar City
The system simply helps customers get real-time data on their energy consumption and also carbon footprint through simple, easy to read graphical displays. The monitoring system by Solar City collects, monitors and finally displays critical performance data about the energy production level, energy usage, local weather and environmental benefits.
Another system offered by Solar City is DreamLogic.
DreamLogic utilizes Telsa Motors technology and allows solar energy users to store energy. The system uses algorithms and the data from the solar power systems to reduce demand during peak periods.
Solar City’s business model has worked. This has been aided greatly by the drop in the prices of solar panels. The high supply of cheap solar panels from Asia has worked for Solar City by seeing a drop of 50 percent in solar panel prices. This, however, has seen many solar panel manufacturers go bankrupt. They have been able to garner thousands of customers due to the reduction in huge upfront payments and their innovative technological tools that helps their customers monitor energy production and usage as well as store surplus energy.
Being the largest solar power installer in the country gives the company an edge over other companies. Nevertheless, they compete with conventional power plants. Their only hitch will be when the government cuts subsidies on solar panel systems. To the customers, Solar City services are awesome; their customer support is unrivaled.